Village People Inspiration

ID Stationery was commissioned to create birthday invites for a soon-to-be three year old girl.  Her mom was having her party at a place called “Kidz Village” (www.kidzvillage.com), which is a children’s play facility with an indoor playground and other “imagination rooms” themed after typical city venues (movie theater, diner, hair salon, supermarket, comic book store, dance school to name a few).  in each “imagination room” the children can dress up and play appropriate roles of the “workers” in each room.  it immediately reminded me of the Village People (you remember the song Y-M-C-A?).

The client wanted to definitely have pink on the invite, and i really wanted the invite to convey something about the party venue.  after discussing my ideas with the client, here’s what we came up with:

Kidz Village Invite

Kidz Village Invite

we decided to go with a long invite for a different feel (and it also perfectly fit the images i wanted to incorporate), and the fuschia border to incorporate the pink the client wanted.  again drawing from the Village People idea, i used images of a diverse group of young children dressed as different townspeople to not only appeal to the recipients of the invite, but to also reflect how the kids will have an opportunity to play dress up at “Kidz Village” too.  I added a catchy rhyme tying in the birthday girl’s age and letting the invitees know that they could be “whatever they want to be” at Kidz Village.  i used rounded edges to soften the look of the card, and used an open ended envelope, also in fuchsia to make it more “fun”.

both the client and i was were very pleased with the final product!  she even ordered matching thank you cards!

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