pacmania

my mission was to design invites for a soon-to-be six year old girl who was having a video game themed birthday party. I was excited about the project because when presented with the idea, I drew a blank. I actually like when this happens because that means not only will I be doing something new, but it’ll also be a challenge — and I (generally) love new challenges.

reasons I drew a blank:  I typically think of video games being for boys (fighting, racing, etc)…but furthermore, I know very little about video games in general. The only cute girly video game I could think of was Ms. Pacman…but that’s such a “vintage” game, and I wasn’t even sure if it would even resonate with a six year old.  i also assumed they would think ms. pacman graphics were primitive and boring.

so I did some research as I always do to spark some inspiration, and ultimately, I just didn’t come up with anything I liked more than the ms. pacman idea, so I decided it was best to go with what I liked.  As the saying goes: “always go with your first self”.   I presented the client with a few other game related invite proofs and three different Ms. Pacman themed invites.  I really started falling in love with the idea of a Ms. Pacman invite. I was so glad that the loved one of my favorite proofs…the retro ms. pacman!

I used a simple ms. pacman image complete with ghosts and a few cookies (pellets?)…kept it in line with the clients desired color scheme. I used fonts that complimented the retro video game look and feel…and I loved the way it turned out.

in addition to using a simple image of ms. pacman and a few ghosts, i also used a “pac man” font for the highlight phrases, and a font that reminded me of the primitive graphics of ms. pacman’s day — but also was modern enough for today — one with a square, almost digital feel.  i kept it colorful and feminine — i used game “verbiage” for the thank you cards (“thanks for playing”), and the favors were mini gumball machines, so we used wordplay with the word “ball” on the favor tags.

they turned out to be a fun, funky, feminine retro invite — that kept with the video game theme.

the final ms. pacman invite
the final product
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